How We Select Only the Best Wines
OUR WINE SOURCING STRATEGY: We Search the Planet for the Best Natural and Unique Wines
Our Sourcing strategy is based on clear market requirements and expert advisory from both US Sommeliers and source country partners searching for the ideal wines for our customers.
PORTFOLIO STRATEGY: Our Selection Team Defines Our Portfolio Revision Goals/Criteria
We Survey Our Markets to Identify unmet needs and trends, utilizing market experts and partners in Georgia and other wine regions. We define specific market "Avatars" that are our target buyers and consumers, with data on their wine tastes, buying preferences and how our wines can optimally appeal.
SOURCING TEAM: Sourcing Country Search Team
Sourcing goals defined, we organize our sourcing team. We have National Wine Agency partners, agents in country, our Vintnors (who represent their wineries AND their associate wineries) and we get on planes.
WINERY/WINEMAKER QUALIFICATIONS 'AVATARS': Our winery/winemaker Qualifications and Styles
We define specific quality control, vineyard management, winemaking styles, and information needs/requirements to make sure our selections are based on the highest standards of quality and transparency. We require clear, auditable recipes, including vineyard management, sustainable farming practices, complete ingredients (quantity and when added), and any interventions.
Supplier Assessment: Reputation, Track Record, Quality Control System, Philosophy
We dig deep into the local reputation, awards, recipes, winery management, finances and management of the operation. Many of our winery teams do not speak english, so we retain "importer agents" who represent us, define our requests for information and represent us.
Ghvinos Wines' Wine, Winery, Winemaker Selection Process
IDENTIFY CANDIDATES AND RESEARCH QUALIFICATIONS OF WINERIES AND WINEMAKERS
At this stage, we have identified candidate wineries and winemakers and begin the research; history of the vineyards and vintages - analysis of rootstock and vines, soil, microclimate, terroir - winemaking recipes, standards, operating procedures (SOPs) - reputation of teams - market success and awards/recognitions - quality control - sustainability/eco-friendly practices.
ADVISORY BOARD WINE/WINERY SELECTIONS
We utilize wine experts in the source country as our agents for wine, winery and winemaker selections. We also travel and stay at the wineries during key winery events such as bud break, harvest, bottling to witness and participate in operations. We also utilize wine experts in the US to validate and review our wines, including developing Tech Sheets and Shelf Talkers.
OUR SOURCING AGREEMENTS DEFINE QUALITY, SUPPLY, RECIPE ADHERENCE, SUSTAINABILITY AND TRANSPARENCY ON WINE COMPOSITION
We only select and partner with winemaking teams that meet our strict requirements for transparency, commitment to quality and sustainable vineyard and winemaking, demonstrate a consistent track record, and can commit to supply, low intervention, recipe adherence and the highest ethical and social business standards.